B2B Design Trends of 2023

Jan 31, 2023

“Kinetic typography” → Given the increased interest in video over the last few years, it’s no surprise that along with moving images, there is a rise in moving text, otherwise known as kinetic typography. Perfect for that conference booth where passerbyers aren’t necessarily able to sit down to watch and listen to a video, the inclusion of kinetic typography allows for an easy way for an audience to still absorb key pieces of information from your brand. It’s also mobile friendly when you don’t have earbuds, headphones and/or simply aren’t able to turn on your speakers. Kinetic typography helps guide the eyes of the viewer while also helping to tell the story at hand.

“User-focused branding” → This should go without saying, but as much
as a brand should be about, well, the brand, it should also be about their users. Why should they care about you? Why should they invest their time, trust and business with you? Designs should communicate the uniqueness
of your brand but keep in mind, it should give reason for your clients to want to work with you too.

“Glassmorphism” → A trend we’re seeing with web design is the use
of glassmorphism, which uses the combination of transparency, blue, and movement to give a glass-like impression to its viewers. It can be used
within logos, and be peppered around as a secondary, supportive design
on a website and other collateral.

“Brand activism” → Another B2B trend we’ve noticed in the last couple
of years and is becoming more prominent, is the importance of highlighting your brand’s beliefs and values, often referred to as
CSR (Corporate Social Responsibility). More than ever, clients want to know that when they do business with others, that their “activism” is akin to their own values and belief system – this can range from a simple shoutout on their website about donating to specific charities, or something much more comprehensive as
a DEI report.

“White space” →  2023 might be the year of decluttering, as we’re increasingly seeing the trend of simplifying designs – inclusive of visual identities and web design refreshes, to include a ton of white space.
Of course, this has always been a staple design principle, but it is its prominence and the aesthetic of continuing down the path of the “modern, yet professional” look that is increasingly being coveted by many clients. And as any good designer knows, by maintaining these unmarked areas surrounding other design elements (copy, imagery, graphics, etc.) the
overall purpose of the collateral or website becomes much easier for
the audience to digest.

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