Chiropractors Protecting Chiropractors
The Canadian Chiropractic Protective Association, an insurance provider to chiropractors, had a tired and outdated visual identity. They asked us to help define a new brand story, and develop a visual identity and website that would differentiate the company in a crowded market.
- Visual Identity
- Guidelines Document
- Brand Story
Graphic, Modern and Progressive.
The new visual identity is graphic, modern and progressive. The CCPA’s revised brand story revolved around trust, protection and expanded offerings. This new identity set them apart from their competition and the relaunched website gives them a versatile platform to help them develop their new ventures.