The Kinetic Enterprise

With a change in technology and ubiquity of information, business and how you do business is changing. Deloitte Global has developed a program to help businesses thrive in this new climate, they named it: The Kinetic Enterprise. Deloitte reached out to our team to help develop an identity and visuals to help explain the program and the benefits to their customers.

Mandate:

  • Visual Identity
  • Guidelines Document
  • Ongoing Production

Partners:

Senovva Canada

Changing colours

A core piece of the program is showing the evolution from the old “enterprise” to a new one. We developed a simple and strait forward graphic to help set up the identity. Motion and movement were very important messages to convey within the visuals.

Four pillars of the Kinetic Enterprise

We incorporated the four “pillars” of the program directly into the core graphic which was used on report covers and other pieces of collateral. We then used the graphic across a myriad of collateral, including: tradeshow materials, sellsheets, POV documents, social media and video.

We’ve started to expand on the identity and incorporate its colours and feel into other materials.

See more work

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