MPI 2024 Gala Awards

Meeting Professionals International (MPI) is the world’s largest association for the event and meeting industry, connecting professionals globally with valuable resources, education, and networking. The Toronto chapter is known for impactful events that celebrate local culture and industry insights, contributing to the advancement of the event planning profession.

Project Scope:

  • Event Branding
  • Visual Identity Development
  • Production Design
  • Motion Graphics
  • Storyboarding

How did you tackle creating a full identity system in just a week?

We used a “stylescape” process for rapid iteration and refinement live with stakeholders. By engaging this way with key stakeholders, we got sign-off very quickly, allowing us to deliver a cohesive identity system quickly.

How did the “stylescape” process contribute to the success of this project?

The “stylescape” offered a clear, visual roadmap for the creative direction, enabling quick adjustments. This approach was key to delivering high-quality work within a tight timeline.

What made this project particularly special for your team?

Growing up in Toronto, this project was personal. Researching the city’s neighborhoods was nostalgic and inspiring, adding a layer of passion and pride to our work.

How did you ensure the event identity was strong, engaging, and suitable for motion design?

We designed with motion in mind from the start and worked very closly with the Video Production team, Senovva. Our concepts were built to be both visually compelling and easily animated, perfectly aligning with the event’s theme of Toronto neighborhoods.

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