Blog

The Bay and it’s legacy

When my parents came to #Canada in the ’70s, they arrived with nothing. My dad, who had some experience with art and design, happened to see someone setting up a window display at Simpsons in downtown Montreal. He knocked on the glass and earnestly asked if he could...

RGD Design Thinkers 2024

We learned a lot at hashtag#rgdDT this year! So many inspiring stories and learning moments at the event this year. I personally really loved James Martin’s talk—a powerful reminder that dedication and resilience can take you where you want to go, no matter where...

Identity and Design

Montreal born, Toronto raised. Growing up as the child of Ugandan-Indian hashtag#refugees often made me feel like I was on the margins, especially in Montreal, where I always felt like an “other.” Moving to Toronto helped, but it didn’t erase that feeling. For a long...

OK, you’re doing this whole presentation. Don’t f*ck it up.

I've always identified as an introvert 🤫, and the idea of speaking to clients used to be anxiety-inducing. In my early days as a junior designer, I just wanted to stay in my corner, focus on my work, and let others handle client interactions. But honestly, you can't...

Happy International Women’s Day

Picture this: It’s 2007, I’ve just graduated Art School, and the turmoil of the Great Recession hits... hard. Jobs were scarce, hope seemed fleeting for my career, and I found myself juggling multiple low-level roles—from tech support to retail, all while freelancing...

Case Study: University of Toronto – Defy Gravity Campaign

Defy Gravity Building a compelling fundraising website for the University of Toronto  Fundraising by organizations presents a steep challenge, given the current financial strain on many Canadians. The University of Toronto looked to us to develop a website to kick...

UX/UI challenges

Aidan Foster is the founder of Foster Interactive, our partner in designing and building many websites for B2B and higher education clients. This is part of a conversation he had with Brent Weaver of The Digital Agency Show podcast, where Aidan talked about the...

The Power of Branding in B2B

There are distinct drivers in B2B that influence branding and design. Our work is solely in the B2B space, and we consider these nuances carefully as we make creative recommendations to support our clients and their brands.  The goal is to solve a problemB2B customers...

Employee Profile: Tiffany

As part of our series on our team here at Pixels & Pencils, we asked our Account Manager Tiffany Tobias to answer 20 questions. What is the best thing about your current role? Particularly, strategizing the balancing act of each day - for each client project and...

From Uganda to Canada: A Refugee Story

For many Canadians, July 1 is more than simply a day off work to have a BBQ, go to the cottage, or launch some fireworks. As we reflect on the national holiday we just celebrated, we wanted to share the story of how our Creative Director's family came to Canada and...

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