Ideate

When we were a young agency, we had a client with some big goals and they were very prescriptive about how they wanted to achieve them. Still rather naive at that point, we did as they asked. In retrospect, we should have expressed our doubts and suggested...

The pandemic forced a major shift in how marketers connect with their audiences. The work-from-home reality, lack of in-person client meetings, and cancellation of networking events – all necessitated new creativity in getting your message across. Even as the world...

All creative projects are challenging, both to clients and agencies. Managing expectations, the market, and subjectivity are all things that aren’t easy to navigate. If everyone's goals are the same, why is it sometimes so hard to steer a project through revisions –...

In honour of Employee Appreciation Day we asked our Art Director Dawnice Williams to answer 20 burning questions. How many years have you been a graphic designer? I have been a designer for 8 years. I was hired by P&P as a designer, then became senior designer,...