Ideate

UX/UI challenges

Aidan Foster is the founder of Foster Interactive, our partner in designing and building many websites for B2B and higher education clients. This is part of a conversation he had with Brent Weaver of The Digital Agency Show podcast, where Aidan talked about the...

The Power of Branding in B2B

There are distinct drivers in B2B that influence branding and design. Our work is solely in the B2B space, and we consider these nuances carefully as we make creative recommendations to support our clients and their brands.  The goal is to solve a problemB2B customers...

Employee Profile: Tiffany

As part of our series on our team here at Pixels & Pencils, we asked our Account Manager Tiffany Tobias to answer 20 questions. What is the best thing about your current role? Particularly, strategizing the balancing act of each day - for each client project and...

From Uganda to Canada: A Refugee Story

For many Canadians, July 1 is more than simply a day off work to have a BBQ, go to the cottage, or launch some fireworks. As we reflect on the national holiday we just celebrated, we wanted to share the story of how our Creative Director's family came to Canada and...

National Indigenous Peoples Day

Today, June 21, is National Indigenous Peoples Day. This is a day for all Canadians to recognize and celebrate the unique heritage, diverse cultures and outstanding contributions of First Nations, Inuit and Métis peoples. As a creative agency we want to highlight four...

How to Brief your Agency: Starting from a Point of Alignment 

Having a solid brief before any work begins is absolutely key to project success. It achieves alignment between client and agency on your needs and goals. If you feel your agency doesn’t communicate back to you in a way that demonstrates a full understanding of the...

Helpful, but honest

When we were a young agency, we had a client with some big goals and they were very prescriptive about how they wanted to achieve them. Still rather naive at that point, we did as they asked. In retrospect, we should have expressed our doubts and suggested...

Pandemic-era marketing, Is this the new normal?

The pandemic forced a major shift in how marketers connect with their audiences. The work-from-home reality, lack of in-person client meetings, and cancellation of networking events – all necessitated new creativity in getting your message across. Even as the world...

The Feedback Sandwich

All creative projects are challenging, both to clients and agencies. Managing expectations, the market, and subjectivity are all things that aren’t easy to navigate. If everyone's goals are the same, why is it sometimes so hard to steer a project through revisions –...

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If you're looking for advice, consultation or just want to talk through a challenge, give us a call. We'd love to help.