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Employee Profile: Sean
In honour of Employee Appreciation Day we asked our newest team member - a co-op student and our Project Coordinator, Sean Rutherford, to answer 20 exciting questions. What is your favourite part of your position? Developing social media posts. I love using my...
B2B Design Trends of 2023
“Kinetic typography” → Given the increased interest in video over the last few years, it’s no surprise that along with moving images, there is a rise in moving text, otherwise known as kinetic typography. Perfect for that conference booth where passerbyers aren’t...
When is it Time to Part Ways with Your Agency?
When businesses hire an agency, it’s an exciting time for both. Ideas are flowing and motivation is high — but when months pass and the results aren't happening as you’d hoped, you might be faced with the difficult decision to let your agency go. You’re about to make...
Building B2B thought leadership for 2023 and beyond
The aim of thought leadership in the B2B space should ultimately be about building your practice, organization or business into being the top-of-mind, trusted source that your audience goes to when they are making decisions that directly affect their industry. The...
Case Study: University of Toronto – Defy Gravity Campaign
Defy Gravity Building a compelling fundraising website for the University of Toronto Fundraising by organizations presents a steep challenge, given the current financial strain on many Canadians. The University of Toronto looked to us to develop a website to kick...
Ensuring project success
Creativity is subjective. There’s a reason why one person might bristle at the sight of a nude painting while the next individual shows nothing but admiration for it. This is also why no one can ever seem to agree on whether or not Die Hard is an action flick or a...
UX/UI challenges
Aidan Foster is the founder of Foster Interactive, our partner in designing and building many websites for B2B and higher education clients. This is part of a conversation he had with Brent Weaver of The Digital Agency Show podcast, where Aidan talked about the...
The Power of Branding in B2B
There are distinct drivers in B2B that influence branding and design. Our work is solely in the B2B space, and we consider these nuances carefully as we make creative recommendations to support our clients and their brands. The goal is to solve a problemB2B customers...
Employee Profile: Tiffany
As part of our series on our team here at Pixels & Pencils, we asked our Account Manager Tiffany Tobias to answer 20 questions. What is the best thing about your current role? Particularly, strategizing the balancing act of each day - for each client project and...
From Uganda to Canada: A Refugee Story
For many Canadians, July 1 is more than simply a day off work to have a BBQ, go to the cottage, or launch some fireworks. As we reflect on the national holiday we just celebrated, we wanted to share the story of how our Creative Director's family came to Canada and...
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