Overview
Our collaboration with Arteria AI, a market-leading applied AI company, was a journey in creating a visual identity that truly reflects their innovative ethos. Arteria AI specializes in crafting cutting-edge documentation infrastructure for institutional finance, and our design aimed to mirror this modernity. Drawing inspiration from their name, which echoes the concept of an artery, we designed their brand around the idea that data is the lifeblood of every organization.
In building their visual identity, we focused intently on user experience elements, particularly in the use of contrast in their color scheme. This approach not only enhanced the aesthetic appeal but also ensured that the visual elements effectively communicated Arteria AI’s dynamic and forward-thinking nature.
