University of Toronto

Defy Gravity Website Visual Design


U of T has strict brand guidelines, which we interpreted to create a compelling website for the university’s premier fundraising campaign, Defy Gravity. With many internal stakeholders, it was critical to establish alignment at every stage. As a leading educational institution receiving public funding and with responsibilities to its Board and donors, AODA, inclusivity and SEO compliance requirements were of paramount importance.

Project Scope:

  • Logo Development
  • Visual Identity Design
  • Website Design
  • Collateral & Template Suite
“Tyler is an excellent creative partner. His experience and knowledge in complex meaningful brand building have been incredibly helpful. I always look forward to working with Tyler and his team!”
Chuck Chan

Executive Director, Creative Integrated Marketing Communications, University of Toronto

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