Overview
U of T has strict brand guidelines, which we interpreted to create a compelling website for the university’s premier fundraising campaign, Defy Gravity. With many internal stakeholders, it was critical to establish alignment at every stage. As a leading educational institution receiving public funding and with responsibilities to its Board and donors, AODA, inclusivity and SEO compliance requirements were of paramount importance.
Project Scope:
- Logo Development
- Visual Identity Design
- Website Design
- Collateral & Template Suite
![Key Image 1-DefyGravity](https://live-pixelsandpencils-2022.pantheonsite.io/wp-content/uploads/2022/01/Key-Image-1-DefyGravity.jpg)
![Key Image 4-DefyGravity](https://live-pixelsandpencils-2022.pantheonsite.io/wp-content/uploads/2022/01/Key-Image-4-DefyGravity.jpg)
![Key Image 3-DefyGravity](https://live-pixelsandpencils-2022.pantheonsite.io/wp-content/uploads/2022/01/Key-Image-3-DefyGravity.jpg)
![Key Image 2-DefyGravity](https://live-pixelsandpencils-2022.pantheonsite.io/wp-content/uploads/2022/01/Key-Image-2-DefyGravity.jpg)
![Key Image 5-DefyGravity](https://live-pixelsandpencils-2022.pantheonsite.io/wp-content/uploads/2022/01/Key-Image-5-DefyGravity.jpg)