University of Toronto
Defy Gravity Website Visual Design
Overview
U of T has strict brand guidelines, which we interpreted to create a compelling website for the university’s premier fundraising campaign, Defy Gravity. With many internal stakeholders, it was critical to establish alignment at every stage. As a leading educational institution receiving public funding and with responsibilities to its Board and donors, AODA, inclusivity and SEO compliance requirements were of paramount importance.
Project Scope:
- Logo Development
- Visual Identity Design
- Website Design
- Collateral & Template Suite





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