by tyler | Jun 7, 2022 | Uncategorized
Having a solid brief before any work begins is absolutely key to project success. It achieves alignment between client and agency on your needs and goals. If you feel your agency doesn’t communicate back to you in a way that demonstrates a full understanding of the...
by tyler | May 10, 2022 | Uncategorized
When we were a young agency, we had a client with some big goals and they were very prescriptive about how they wanted to achieve them. Still rather naive at that point, we did as they asked. In retrospect, we should have expressed our doubts and suggested...
by tyler | Apr 26, 2022 | Uncategorized
The pandemic forced a major shift in how marketers connect with their audiences. The work-from-home reality, lack of in-person client meetings, and cancellation of networking events – all necessitated new creativity in getting your message across. Even as the world...
by tyler | Feb 14, 2022 | Branding
The five-year mark is a natural milestone to take stock of and, probably, tweak your brand and website. When we started Pixels & Pencils in 2016, our branding reflected an artistic, gutsy, and a little-bit-irreverent startup. More than 5 years later we have...
