Blog
Helpful, but honest
When we were a young agency, we had a client with some big goals and they were very prescriptive about how they wanted to achieve them. Still rather naive at that point, we did as they asked. In retrospect, we should have expressed our doubts and suggested...
Pandemic-era marketing, Is this the new normal?
The pandemic forced a major shift in how marketers connect with their audiences. The work-from-home reality, lack of in-person client meetings, and cancellation of networking events – all necessitated new creativity in getting your message across. Even as the world...
The Feedback Sandwich
All creative projects are challenging, both to clients and agencies. Managing expectations, the market, and subjectivity are all things that aren’t easy to navigate. If everyone's goals are the same, why is it sometimes so hard to steer a project through revisions –...
Case Study: Argentus
Highlighting a supply chain recruitment expert.
Taking your brand’s temperature at 5 years: What we learned
The five-year mark is a natural milestone to take stock of and, probably, tweak your brand and website. When we started Pixels & Pencils in 2016, our branding reflected an artistic, gutsy, and a little-bit-irreverent startup. More than 5 years later we have...