Pandemic-era marketing, Is this the new normal?

Pandemic-era marketing, Is this the new normal?

The pandemic forced a major shift in how marketers connect with their audiences. The work-from-home reality, lack of in-person client meetings, and cancellation of networking events – all necessitated new creativity in getting your message across. Even as the world...
The Feedback Sandwich

The Feedback Sandwich

All creative projects are challenging, both to clients and agencies. Managing expectations, the market, and subjectivity are all things that aren’t easy to navigate. If everyone’s goals are the same, why is it sometimes so hard to steer a project through...
Case Study: Argentus

Case Study: Argentus

Highlighting a supply chain recruitment expert. Argentus approached Pixels & Pencils to rebuild its visual identity from the ground up, including refining its brand positioning, updating its visuals, and redesigning the firm’s website. The goal was to reflect the...